In a significant development for the AI industry, Seoul-based startup Datumo has raised $15.5 million in a Series B funding round to enhance its large language model (LLM) evaluation tools. Announced on August 11, 2025, this funding, backed by Salesforce Ventures, positions Datumo as a formidable competitor to industry giant Scale AI. Originally starting as an AI data labeling company, Datumo is now pivoting to address the critical need for safer and more reliable AI systems.
The Evolution of Datumo: From Data Labeling to AI Safety
Datumo's journey began with providing high-quality data labeling services, a foundational step for training AI models. However, recognizing the growing concerns around AI safety and compliance—highlighted in a recent McKinsey report stating many organizations are unprepared for responsible generative AI use—Datumo has shifted focus. The company now offers tools and data solutions that allow businesses to test, monitor, and improve their AI models without requiring deep technical expertise, a move that could democratize AI safety practices.
The impact of this funding extends beyond Datumo's immediate growth. With Salesforce as a strategic investor, Datumo gains access to a vast network of potential clients and collaborative opportunities, including integration with Salesforce’s own AI agents. This partnership could accelerate the adoption of Datumo’s solutions across industries, addressing critical issues like bias and inaccuracy in LLM outputs.
Challenging Scale AI: A New Player in the Market
Historically, Scale AI has dominated the data labeling and AI training data market, recently raising $1 billion at a $13.8 billion valuation. However, Datumo’s focus on user-friendly evaluation tools for LLMs sets it apart, targeting a niche yet vital area as enterprises race to deploy trustworthy AI. This competitive edge, combined with South Korea’s burgeoning tech ecosystem, positions Datumo as a rising star in the global AI landscape.
Looking to the future, Datumo aims to expand its footprint internationally, leveraging this funding to refine its platform and scale operations. As regulations around AI tighten globally, the demand for reliable evaluation tools is expected to surge, potentially making Datumo a key player in ensuring ethical AI deployment. The company’s mission aligns with broader industry trends towards transparency and accountability in AI development.
In conclusion, Datumo’s $15.5 million raise is not just a financial milestone but a signal of shifting priorities in the AI sector. As businesses grapple with the complexities of generative AI, Datumo’s innovative approach could pave the way for safer, more responsible technology adoption, challenging established players and setting new standards for the industry.
Maria Lourdes
